In 2023, the Ardennes Tourist Development Agency carried out digital communication actions on different media in order to promote the Ardennes destination.
Below you will find the (non-exhaustive) summary of certain actions carried out on the web during the 2023 season.

Our actions are divided into 4 areas:

  • Driving traffic to the website www.ardennes.com (and more particularly towards the Roaming section) on Meta;
  • Increased awareness and brand preference on You Tube;
  • SEA campaign on Google;
  • Influence with the welcome of Julien Geloën and Loïc Lagarde.

Traffic generation to ardennes.com

Brand awareness and preference on You Tube

SEA campaign on Google

Home of the influencer Julien Geloën

Charlemont - Givet

Home of photographer and influencer Loïc Lagarde

Digital marketing glossary

Macro assessment of the different actions:

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