The ADTA welcomed the influencer* Julien Geloën and his partner from August 16 to 17, 2023 in the Ardennes as part of the Cabaret Vert Festival.
Julien Geloën is famous for having won the 10e season of Secret Story.
It displays a large community between 25 and 35 years old: 424 subscribers on Instagram and 000 subscribers on TikTok. The idea being to rejuvenate the image of the Ardennes.
In the programme :
1 Day: Discovery of Charleville-Mézières and lunch ducal square, behind-the-scenes tour and evening at Green Cabaret including concerts by Calvin Harris, Damso and other artists.
Night in luxury accommodation in the city center, The BCBG.
in Charleville-Mézières
2 Day: “Addicto” activity at Charlemont in Givet: via ferrata, nets, zip lines, rope bridge... This very aerial course allows you to exercise and push your limits. Lunch at Chooz.
Descent above the Meuse with the Fantastic (110 m above the Meuse, 1,2 km in length, top speed of 100 km/h) in Fumay.
results:
- 30 stories* completed
- 1 publication on his Instagram feed* @juliengeloen
- 699 total views
- The story that performed the best generated 45 views on day 817
- In terms of clicks on mentions:
@ardennestourismes: 794
@cabaretvert: 295
@lesbcbg: 953
@terraltitude: 85
@charlemont_givet: 170
* refer to the page Digital marketing glossary