7 carousels were produced and sponsored by the agency Adring on Meta (Facebook and Instagram) towards audiences targeted at ADT’s preferred markets of the Ardennes :
Grand Est, Hauts-de-France, Ile-de-France and French-speaking Belgium.

Priority was given to generating traffic to the section Itineraries and its different forms in the Ardennes: on foot, by bike, by mountain bike, by motorbike and on the water.

CTA* : Learn more

Diffusion : from March to October in 3 phases :
– from March 27 to May 7,
– from June 7 to July 14;
– from September 1 to October 20.

The carousels have been modified with the seasons, particularly in autumn.

Results (3 phases combined):

  • Impressions*: 12
  • Clicks: 93 (approx. 346 clicks per phase)
  • Average CTR*: 0,73%

 

The audiences and visuals with the best CTR* are:
1/ Puppet Festival
2/ On foot in the Ardennes
3/ On a motorbike in the Ardennes.

 

The audiences who had the most impressions* are:
1/ The great nature escape
2/ On a motorbike in the Ardennes
3/ Puppet festival.

* refer to the page Digital marketing glossary

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