Home of photographer and influencer Loïc Lagarde

The ADTA des Ardennes welcomed Loïc Lagarde in the department from August 21 to 31, 2023 for the production of a photo report and an influence campaign.
Loïc Lagarde is a photographer specializing in travel with an artistic touch of his own.

The action therefore had a double objective:

• produce a photo report of the department's must-see sites in order to renew the agency's photo library in a new style;
• promote the Ardennes department on social networks among the community of an internationally recognized influencer*: 177 000 subscribers on Instagram, 125 subscribers on TikTok.

A partnership with the Charleville/Sedan Tourist Office in Ardenne:

Loïc Lagarde had already come to the Ardennes in the fall of 2021 to respond to an order placed by theCharleville/Sedan Tourist Office in the Ardennes.
The Tourist Office having the objective of bringing him back to the department in order to cover other spots in its territory, we decided to pool our resources by co-constructing a program to discover the Ardennes over 10 days.

Charlemont to Givet, bike ride on the Trans-Ardennes Greenway, the Monthermé Loop, the Roc la Tour site, the Laval-Dieu Abbey in Monthermé, Rocroi, the Place Ducale and the Mézières ramparts in Charleville- Mézières, the fortified castle and the old center of Sedan, the Cour des Prés in Rumigny, the abbey church of Mouzon, the Relais de Poste of Launois-sur-Vence, the War and Peace Museum in Novion-Porcien, Woinic, the baroque church of Asfeld, Lake Bairon, the Argonne Discovery Park in Olizy-Primat, the South Ardennes Greenway…

A look back at his journey in pictures:

Loïc Lagarde

results:

• Acquisition of 40 HD photos from a selection of more than 370 photos for a period of 5 years;
• Acquisition of 8 video rushes by drone.

Promotion on social networks:

• 5 publications on his feed Instagram* including 2 real ones from a community of 177 subscribers;
• 4 publications on TikTok – 125 subscribers;
• 1 post on LinkedIn – 23 subscribers;
• 5 publications on Facebook – 20 subscribers;
• 1 post on Pinterest – 24 subscribers.

Loïc Lagarde

Principle results :

• 23 impressions on LinkedIn
• 20 people reached on Instagram with the real one on Givet
• 18 people reached on Instagram with the publication on the Boucle de Monthermé;
• 9 people reached on Instagram in real life on Place Ducale, sister of Place des Vosges in Paris;
• 8 people reached on Instagram with the publication on the Asfeld church

* refer to the page Digital marketing glossary