Broadcast of previews* on YouTube on 5 key themes :

  • Ardennes Inspirations, nature side;
  • Ardennes Inspirations, heritage side;
  • Ardennes Inspirations, on the gastronomy side;
  • Ardennes Inspirations, on the roaming side;
  • Ardennes Inspirations, outdoor leisure side.

All of this 15 second video spots were assembled by Thomas Gérard from the Ardennes agency Noody Prod from videos produced on behalf of ADTA in 2021.

CTA* : Learn More with redirection to www.ardennes.com

Diffusion : from March to October in 3 phases:
– from March 27 to May 7,
– from June 7 to July 14;
– from September 1 to October 20.

results:

  • Impressions*: 1
  • Videos played at 100%: 84,08%
  • Clicks: 5
  • CTR*: 0,42%

 

Audiences with the most impressions*:
1/ Travel,
2/ Lifestyle and leisure,
3/ Travel enthusiasts.

 

The 3 audiences with the best completions are:
1/ Travel enthusiasts,
2/ Hotels and accommodation,
3/ Fans of sports and outdoor activities.

 

The audiences with the best CTR* are:
1/ Travelers who love beaches,
2/ Lovers of family vacations,
3/ Hotels and accommodation.

 

The channels where we achieved the most broadcasting are:
– Europe 1 (638 impressions)
– Inoxtag (535 impressions)
– France 24 (495 impressions)

* refer to the page Digital marketing glossary

Was this content useful to you?

Thank you

Thank you for taking the time to let us know that this content was helpful to you. Your encouragement is essential to us, and your feedback allows us to improve.

Thank you

Thank you for taking the time to let us know that this content was not helpful to you. We're sorry about that.

Content improvement
Fields marked with * are required