The Ardennes brand

The Ardenne brand is one of the tools of a collective cross-border approach (France, Belgium, Luxembourg) aimed at promoting the Ardennes beyond its borders and attracting more tourists (residents, businesses ). Created in 2012, it now has more than 930 members (at 1^er February 2024) mainly tourism players

Who is it for?

All the private or public actors who feel they belong to the Ardennes, who come together around its 4 values ​​(well-being, authenticity, imagination and sharing) and wish to convey it on their communication media.

What's the point ?

Enroll in a “win/win” strategy, in which the member contributes to reinforce the content, the visibility and notoriety of the “Destination Ardenne”.

In return, the member increases the visibility of his activity by becoming part of a cross-border dynamic which aims to position the Ardennes as a tourist destination in the face of growing competition from other destinations.

What advantages?

Access to toolbox containing the communication media of the Ardenne brand: graphic universe (brand block, icons, etc.), semantic universe translated into 4 languages, photo library of more than 9000 media, web tool dedicated to personalized dissemination of tourist information, etc. .

 The members are privileged by Destination Ardenne when making videos, posting on the Facebook page, etc.

 Benefit from promotional actions of the Ardennes destination: shows, fairs, paper brochures, tourist map, video report, etc.

How does it work?

Deposit application with the cross-border committee of the Ardenne brand on https://pro.visitardenne.com/ (form to be completed online). the brand committee made up of one person from each founding member territory of the EEIG Ardenne examines the admissibility of the request and informs the applicant of the follow-up that will be given. Membership is confirmed upon signature of a License Agreement and in which the member undertakes to respect the conditions of use of the Ardenne brand.

How much does it cost (in 2024)?

All of the communication media for the Ardenne brand is free.