In collaboration with Atout France, the ADT des Ardennes has developed content pages on the Atout France Denmark website in Danish – www.france.fr/da/kampagne/de-franske-ardenner. This content was focused on roaming, sustainable tourism and gastronomy. Then an advertising campaign from April 20 to May 18, 2023 was set up on Facebook, Instagram and Pinterest.
The objectives of this campaign were to develop the awareness and attractiveness of the Ardennes destination among the Danish public and to create quality traffic to the dedicated pages on the France.fr website.
The intended targets were the DINKs, “ double income no kids », that is to say couples without children and the communication topics focused on the following themes:
- Slow tourism, eco-responsible tourism
- Nature
- Cycling/hiking
A 100% online campaign
⇒ Facebook/Instagram + Pinterest campaign
Duration: 4 weeks (20/04 – 14/05) on Facebook/Instagram.
In addition to Facebook/Instagram, a Pinterest campaign was developed to bring traffic to the Ardennes site.
The results
- Number of “Ardennes” pages viewed on france.fr/da = 16
- Facebook and Instagram advertising campaign: 673 impressions and 913 clicks generated
- Pinterest DK advertising campaign: 719 impressions and 000 clicks generated
In conclusion, a first general public campaign on this new market with convincing results. In 2024, ADTA will continue its approach towards the general Danish public via digital campaigns in order to increase the visibility of the Ardennes in the years to come.
For all questions, just one contact at ADTA: Jauko Rappel – head of the promotion department
Contact
Jauko Rappel – head of the promotion department: reminder@ardennes.com