Values ​​Regional Natural Park 

“Regional Natural Park Values” is a simple national collective mark, recognized by the Ministry of Ecological and Inclusive Transition, present throughout France and overseas. The “Valeurs Parc” brand is recognition linked to a territory.

Who is it for?

For the moment, in the Ardennes, this brand is only available for agricultural and food products.

What's the point ?

• Recognition the quality of their product and their practice;
• Support technical, information meetings, advice;
• membership to a network of actors with the same values;
• Performance visibility and referencing of your products thanks to a local, regional and national promotional system.

What advantages?

• Promoting local products that meet specific criteria, to consumers who are increasingly sensitive to sustainable development issues, corresponding to the brand's values;
• Provision of common communication tools (Flyers, video, Internet article, photos, enameled plaque, #ParkValues, etc.);
• Beneficiaries can affix the brand to their communication tools (documentation, website, point of sale, stands, etc.);
• Dedicated extranet site: presentation of your operation, your products, your points of sale (description, photos, videos, etc.);
• Sharing and feedback between producers, reflection on pooling resources and collective purchases;
• Technical support by the various agents of the Ardennes Regional Natural Park;
• Visibility of the brand and producers through the implementation of joint events.

How does it work?

• A first exchange with the Ardennes PNR agent to ensure whether the conditions are met;
• An audit carried out on the farm;
• Study of the file and validation in committee;
• Directions and advice promoting an approach to progress and continuous improvement;
• Commitment to the brand for 5 years, renewable with mid-term interim audit.

Which sectors are marked?

• Products from herbivorous breeding;
• Products from monogastric breeding;
• Products from beekeeping;
• Fruits, vegetables, plants and processed products;
• The beers.

Your commitments to the Valeurs Parc brand:

• Preservation of natural, cultural and landscape heritage ;
• The well-being of women and men, a human dimension ;
• Un territorial anchoring strong for a local economy.

How much does it cost ?

Membership:

• €50 for 1 FTE;
• €100 from 2 to 10 FTEs;
• €300 beyond 10 FTEs.