On the occasion of the launch of its new website, the Ardennes Tourist Development Agency has been rolling out digital promotion campaigns since the beginning of June in order to create qualified traffic to the new website and thus generate visibility. tourist service providers.
The major objective of these operations is to increase the visibility and notoriety of the Ardennes on the web. In 2021, as part of the Ardenne Destination Pact, supported by the Grand Est Region, the ADTA commissioned a package of 16 promotional videos including a departmental video, 8 territorial videos and 7 thematic videos. To promote these, ADTA has integrated all of the videos into the new website. Two promotional campaigns were also developed in early June and implemented.
The social media campaign in the French market
After launching a consultation, the ADT des Ardennes chose the ADRING agency to support it in its campaign social media for the 2022 season.
4 missions were entrusted to the ADRING agency:
- Sponsorship of territory video posts;
- Recruitment of new subscribers to the Instagram page @ardennestourisme and the Facebook page Tourism in the Ardennes;
- A social media advertising campaign to drive traffic to the new ADTA website;
- Support from the ADTA team for the development of Ardennes Tourisme's presence on the TikTok social network.
Join our community:
- https://www.facebook.com/tourismeenardennes
- https://www.instagram.com/ardennestourisme/
- https://twitter.com/TourismArdennes
Communication campaign in the regional digital press in France and Belgium
The distribution of these videos via articles in the regional press is also an effective lever to promote these media. An article co-written with journalists offers a very good space of visibility thus making it possible to reveal the assets of the destination by arousing the emotion of Internet users.
To do this, the ADTA consulted the Rossel Media group in charge of newspaper advertising The union, The Courrier Picard, The voice of the North et North Eclair.
A global digital communication campaign has thus been developed:
- Realization of 5 thematic web press releases including 4 videos each time;
- Production of pre-roll advertisements (15-second video clip) and classic advertising banners;
- Implementation of 5 advertising campaigns between June 7 and October 23, 2022. Each campaign will last 7 days;
- Campaign objectives: encourage people to read web press releases, watch videos, generate traffic on ardennes.com.
This same campaign is also deployed in French-speaking Belgium on the information website www.sudinfo.be with the :
- Realization of 3 territorial web press releases including each time 1 generalist video;
- Realization of advertisements pre-roll (15-second video clip) and classic advertising banners;
- Implementation of 3 advertising campaigns from June on the following population areas: Brussels, Namur and Liège.